Make Search Engines Want You: Search Engine Optimization Guidance That Obtains Your Website NoticedArticle writer-Fisker Sweet
If you're looking to make money with a website or blog, the absolute first thing on your to-do list should be something called Search Engine Optimization (SEO). SEO refers to any techniques used to improve your website's chances of coming up as an earlier result in a search related to your web site. Try these tips to improve your search engine ranking!
Unfortunately, there are some great technical aspects of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site's text to determine its relevance. Even if you have great text content within Flash, most search engines won't be able to detect it.
Learn about search engine optimization or hire a company that specializes in it. The work you put into your site will be wasted if the site can't be found during a web search. A good SEO plan will have you ranking higher in the results of the major search engines for keyword searches that relate to your company.
Give each page its own title tag. This way, search engines won't think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
Include transcripts of any streaming media like audio or video on your site in order to help the search engines rank your content. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.
Boost the rankings of the search engine with article exchange instead of link exchange. An article exchange means a different website puts up one of your articles and credits you with a link. You do the same for them in return. This is better than link exchanges, since it involves getting fresh content.
One of the best ways to get your site ranked high with the search engines is to place your keyword phrase in the domain name. With search engine optimization, your keyword being placed in the domain name greatly increases your ranking. It may even have enough impact to place you in the first page.
A good way to help with search engine optimization is to switch from AP style to "SEO style" for all references in the body of your pages. The repetition of keywords and density play a role in where your page ends up on searches so veering away from the stringent rules of AP style will help increase views of your page.
Write original and unique content based solely on your niche. Target audiences are your most beneficial way to market your website, and if you keep them enthralled, they will keep visiting. Search engines look for repeat visitors and take those into account when figuring your rankings. Happy customers mean higher ranks!
If you choose to combine two or more pages that have similar content, you must first determine whether or not other pages have linked to either page's address. You should keep the page that has the highest quality of inbound links and eliminate the other page(s). This ensures that your site will continue to accommodate visitors who are linked to your site.
Every page on a website offers an opportunity for a customer or a search engine bot to find your website and read your pages. When you add a blog to your website, you open up a lot of new opportunities for your site to be found. Your blog can discuss very small aspects of your niche that will appeal to a tangent of your target group. That's why adding a blog is such a good SEO practice.
Once your website is Search Engine Optimized (SEO), you also need to work on your off-site SEO. Maximize the number of good websites (not pages of links, or "spam" websites) linking to your website from content-rich pages. The better the site which is linking to you, the more "link juice" you will receive in return, boosting your Google Page Rank.
Use tools to test the popularity of your chosen keywords. Check popular trending sites to see the popularity of your keywords. Keywords with too much competition and high popularity may take a very long time to reward you with traffic.
Which Of The Following Are Factors Related To Search Engine Optimization
While trying to find what you are looking for on the web, you should either know how to optimize your search results or have a plan on how to learn to optimize them. There are many books that can help you figure out how to use search engines as well as the internet as a whole.
If you are optimizing a company website, make sure you get listed in local directories. Google Maps is one of the most used services for finding companies near you, so get your company and it's website on there ASAP. The only requirement is a telephone number as they call you to verify the listing.
Why Search Engine Optimization
Periodically go through your site for any 404 error pages and redirect them. Error pages mean that people have a harder time getting to the good content on your site and that they are going away unhappy; they also aren't buying from you. Even worse, the search engines crawl your error page, which is a waste of prime internet real estate.
Hopefully this article has illustrated that SEO is not a mysterious process set aside for the technologically illuminated ones of the online world. Good SEO is not a matter of arcane practices or total devotion; a webmaster at any level of technical know-how can easily implement basic SEO tactics and see a dramatic improvement in search engine performance.